§ Lord Laird
asked Her Majesty's Government:
What steps they are taking to eradicate ageism in the Northern Ireland workplace. HL729]
§ The Lord President of the Council (Baroness Amos)
The Government are committed to addressing ageism in the Northern Ireland workplace through a range of measures including bringing legislation into line with the European Union Employment Framework Directive, the work of the Promoting Social Inclusion (PSI) Working Group on Older People and the NI Age Positive Campaign. The Age Positive Campaign is being launched on 27 January 2004 and is aimed at raising employers' awareness of the business benefits of an age-diverse workforce.