§ Mr. Hawkins
To ask the Secretary of State for Culture, Media and Sport what the total cost to public funds was of running the competition for a logo for the UK Olympic bid for London 2012. 
§ Tessa Jowell
London 2012 Ltd organised an open competition to design the logo with a prize of £10,000 and associated organisational costs of £18,000. The competition attracted 1,100 entries generating community involvement in the bid, and was judged by a panel including athletes, designers, a school sports co-ordinator and a London black cab driver. The winning logo, which will be used on all bid materials and communications, from advertising and building wraps through to badges and pens, was produced by Kino Design. London 2012 Ltd have estimated that using a private design agency would have led to considerably higher costs.