HC Deb 24 January 2002 vol 378 c1037W
Mr. Andrew Turner

To ask the Secretary of State for Transport, Local Government and the Regions if he will list the advertising campaigns which he and his predecessors have commissioned since May 1997, showing for each(a) its objectives, (b) its beginning and end dates, (c) the media used, (d) criteria adopted to judge its effectiveness, (e) the extent to which effectiveness criteria were met, (f) agency involvement and (g) its cost. [26660]

Dr. Whitehead

[holding answer 11 January 2002]: For details of the costs of my Department's advertising campaigns, the media used and effectiveness, I refer the hon. Member to the reply by the Under-Secretary of State for the Home Department, my hon. Friend the Member for Stretford and Urmston (Beverley Hughes), to the hon. Member for Hertsmere (Mr. Clappison) on 20 December 2000, Official Report, columns 168–69W.

Final outturn figures for 2000–01 and provisional outturn figures for major advertising campaigns in 2001–02 and advertising agencies involved are:

£ million
Campaign Agencies 2000–01 2001–021
Road Safety AMV/BDDO; D'Arcy 7.8 9.5
Fire Safety Euro 2 2.9
traveline RKCR/Y&R 0 1.7
Foot and mouth public information Ogilvy 0 1.2
Are you doing your hit? AMV/BBDO 5.6 3
1 Provisional
2 Home Office responsibility
3 DEFRA responsibility

Activity on road and fire safety is ongoing and objectives are to reduce deaths and injuries. Advertising to support traveline commences in March 2002. Objectives are to increase awareness and promote use of the line. The foot and mouth public information campaign ran during March/April 2001 and provided guidance for visitors to the countryside. "Are you doing your bit?", launched in March 1998, was designed to motivate individuals to take simple actions to protect the environment.

Forward to