§ Mr. Chris Smith
Following the introduction of the Department's new name in July 1997, a detailed review of all of the Department's internal and external communications processes was undertaken.
Part of this review included the production of a new visual identity or logo to replace the Government roundel which had previously been used.207W
The cost of this element of the review was £26,000. The work included the development of the logo and the layout of all internal and external documents and stationery.
Improvements identified during the process achieved a 25 per cent. saving on the purchase of the Department's printed stationery bill. Further efficiency gains have been achieved from the wider communications improvements put in place following the review.