§ Janet Anderson
Under the Broadcasting Act 1990, it is the duty of the Independent Television Commission to draw up and maintain a code covering advertising on television. Appendix 1 of the Commission's Code of Advertising Standards and Practice includes detailed regulations which ensure that television advertisements aimed at children do not mislead or exploit or encourage unsafe or dangerous behaviour. The regulations also prohibit the advertising of certain types of product during childrens' programmes. The Code was revised last year following consultation with my right hon. Friend the Secretary of State, the television and advertising industries, viewer and listener groups and other bodies.