§ Mr. Kirkwood
To ask the Secretary of State for Defence if he will list each public opinion survey commissioned by(a) his Department and (b) his agencies since 1 October 1992, showing for each, the subject, objectives, total cost, the period in which it was conducted and the organisation from which it was commissioned.
§ Mr. Soames
The information requested is as follows:
Period Commissioned by Subject 1992 November Army ACIO Research December Army Army Officer Creative Development Research 1993 March RAF Recruitment Advertising Strategy Research May Army Officer Advertising, Creative Development Research December MoD NECL Creative Development Research December Army Soldier Slogan Research 1994 February RN Advertising Strategy Development Research March MoD University Finalists Survey March MoD NELC Research May Army Slogan Confirmation and Creative Development Research June Army Army Recruitment Targeting Research June RN Asians Language and Communication Survey August MoD NECL Tracking—Autumn 94 September Army Army Recruiting Advertising Tracking
The objectives of the research are to monitor the effectiveness of advertising and attitudes of members of the public towards a career in the armed forces. The cost of the studies and the name of the successful contractor is commercially confidential information.
The commissioning of public opinion surveys by my Department's agencies is a matter for the chief executives of those agencies. I can confirm, however, that none of the chief executives has commissioned such work since 1 October 1992.