HC Deb 17 February 1989 vol 147 c407W
Mr. Austin Mitchell

To ask the Secretary of State for the Home Department whether he will publish his estimates of television advertising revenue and the increase in total advertising necessary to support a viable fifth television channel, satellite television, cable television and channels 3 and 4 plus three new national radio channels and new local radio stations as envisaged in his Broadcasting White Paper; and what consultations he has had with the advertising industry about its own projections of revenue.

Mr. Renton

My right hon. Friend does not think it appropriate for him to publish forecasts of the revenue that will arise under the new broadcasting arrangements. I am, however, aware of a number of academic studies undertaken in this area and of a variety of forecasts by the advertising industry. In July 1988, we held a seminar on television advertising expenditure to explore the implications of such studies and forecasts for broadcasting policy. Regular contact is maintained with representatives of the advertising industry.