§ Mr. Butler
To ask the Chancellor of the Exchequer how much was spent on Government publicity in free newspapers in the last three available years; and if he will make it his policy to increase the proportion of Government publicity expenditure through this medium.
§ Mr. Brooke
Information is not readily available in the form requested. The criterion used by the Central Office of Information in the selection of publicity media is, and must remain, cost-effectiveness in reaching the audience required to meet the specific objectives of each campaign.