§ 69. Mr. Brandon-Bravo
To ask the Secretary of State for Health if he will make a statement on progress of the "Look After Your Heart" campaign.
§ Mrs. Currie
The "Look After Your Heart" campaign, which aims to contribute to a substantial reduction in the high incidence of coronary heart disease in England, has been most successful during its first 18 months in supporting and encouraging widespread activity at national and local level. Industry and commerce have supported the campaign through joint promotions and a scheme of "healthy living" contracts, which almost 100 companies employing about 2.5 million people have signed. "Look After Your Heart" has also encouraged local activity, providing funding of £395,000 in 18 months for 160 projects. A "heartbeat award" scheme for restaurants and eating establishments which offer healthy food choices and no-smoking areas is also proving most successful.
The campaign, run jointly by the Department and the Health Education Authority, has been continuously evaluated and results show that knowledge of the main risk factors for coronary heart disease has grown, particularly amongst target social class groups.
We plan to develop the campaign with a major drive involving industry, local groups, primary health care activity and special promotions. A new publicity campaign involving television and other advertising will be starting at the end of December 1988.