§ Mr. Wareing
asked the Minister for the Arts what representations he has had about possible initiatives to widen the audience for theatre.
§ Mr. Luce
The recent report to the Arts Council on the theatre in England looked inter alia, at widening the audience; I look forward to receiving the council's views. The Arts Council already includes in its criteria for the allocation of grant the extent of an arts body's commitment to attracting wider audiences. My new arts marketing scheme will, I hope, also encourage many arts bodies to produce imaginative ideas for improving their marketing.