§ Mr. Onslow
asked the Minister for the Civil Service if he will provide examples of specified target audiences which he now considers will be reached cost-effectively by means of Government advertising in the Morning Star.
§ Mr. Charles R. Morris
The target audience for any campaign is defined by the policy-making Department and media recommendations are made in the light of their requirements. It would not be possible to explain every hypothesis or imponderable, but, as a broad generalisation, theMorning Star would be considered in planning the media schedules 781W for any advertising in which the objective was to reach the maximum possible numbers of the adult population through national newspapers.