§ Mr. Frank Allaun
asked the Minister for the Civil Service what was the total cost of Government advertising in the 12 months to the latest available date; how much of that total was placed with American-owned or American-affiliated advertising agencies; and if he will ask the Central Office of Information to place more of the total with British firms in future.
§ Mr. Charles R. Morris
The independent Advisory Committee on the Appointment of Advertising Agencies nominates agencies for Government accounts. In the financial year 1973–74 the total cost of Government advertising was £19,791,000. Approximately 40 per cent. of this total was placed with advertising agencies which are associated with American interests; the remainder with British agencies.