§ Mr Holland
asked the President of the Board of Trade what plans he has for assisting British participation in international trade fairs and in trade weeks and similar promotion activities during the next 12 months.
§ Mr. Erroll
The main event of the year so far as British industry is concerned will be the British Industrial Fair and Fortnight organised by the Federation of British Industries at Zurich in September. The Board will he making a substantial contribution towards the costs of the Fortnight. The Board of Trade is itself organising British Pavilions at the International Trade Fairs at Poznan, Salonika and Lima. The official programme also includes collaboration with trade associations at 19 specialised trade fairs mainly in Europe, in both E.F.T.A. and E.E.C. countries, and commercial inquiry stands at six major fairs.
The main trade week events besides Zurich will be the British Weeks in Munich in June, Adelaide in September and Hobart in March, 1964. A particular feature in the U.S.A. is the organisation of British store promotions in various cities.21W
I have placed lists giving full details of firm projects in the Library of the House: in addition to these events participation at certain others is also being considered.