HC Deb 30 May 1968 vol 765 cc2121-2
30. Mr. Stratton Mills

asked the Postmaster-General what steps the Post Office are taking to undertake selective marketing campaigns for the purpose of promoting telephone sales in areas where there is no shortage of equipment.

Mr. Mason

Some local experimental schemes which commenced during the past year are being continued, and I am at present considering comprehensive plans for extending our marketing activities.

Mr. Mills

Having regard to the very definite criticism of the Report of the National Board for Prices and Incomes, will the right hon. Gentleman give priority to strengthening the Post Office marketing staffs? When can we expect to see results from these local experiments?

Mr. Mason

We have had only a few pilot schemes so far, but it is our intention to step these up in the course of the autumn, and it is proposed to spend up to £1 million on real selling.