10. Miss Ward
asked the Minister of Food the estimated cost of advertising canned brisling; the reason for the campaign; the total amount purchased; and the amount sold before the campaign started.
§ Mr. F. Willey
The estimated cost of the canned brisling advertising campaign is £10,000. This campaign is being carried out in order to help sell the Ministry's stock. I am afraid it would not be in the public interest to disclose the figures asked for in the last part of the Question.
11. Miss Ward
asked the Minister of Food whether he is aware of the resentment of the home canned herring industry at the advertising campaign for largely imported canned brisling; and whether 1835 he will switch immediately to the advertising of home canned herrings in order to assist the hard-hit herring fisheries.
§ Mr. F. Willey
No representations from the canned herring industry expressing resentment at the advertising of brislings have been made to my Ministry. The advertising of home canned herrings is a matter for the Herring Industry Board.
Arising out of this byproduct of bulk buying, is the Minister not aware that the chairman of the canned herring industry has asked me to make the representations to him? Does the hon. Gentleman not realise that it is most unfair to use the British taxpayers' money to advertise foreign, imported canned brisling in competition with home caught herring, having regard to the fact that the herring industry is undergoing such a bad time at the moment? Will he please alter the arrangements?
I do not know what the hon. Lady means by "by-product of bulk buying." I think the matter had best be left to the Herring Industry Board.
§ Mr. James Hudson
Is the Parliamentary Secretary aware that, so far from there being any resentment on the part of the housewives, for whom the hon. Lady pretends to speak, they are very glad to have a greater variety of canned fish in the shops from which to choose?
§ Miss Horsbrugh
If housewives are so glad to obtain these supplies, why is it necessary to spend £10,000 on advertising them?