§ 20. Lieut.-Colonel Bromley-Davenport
asked the Parliamentary Secretary to the Ministry of Civil Aviation whether with a view to saving dollars he will direct B.O.A.C. only to employ British advertising agents.
§ The Parliamentary Secretary to the Ministry of Civil Aviation (Mr. Lindgren)
No, Sir. I understand that wherever possible, British advertising agents are used by the British Overseas Airways Corporation, but advertising in the United States and Canada necessarily involves dollar expenditure.