§ 83. Sir A. STEEL-MAITLAND
asked the Secretary of State for Dominion Affairs how much of the expenditure of the Empire Marketing Board on publicity in 1930 was incurred in advertising British products and how much on Dominion and Colonial products?
§ The SECRETARY of STATE for DOMINION AFFAIRS (Mr. J. H. Thomas)
No specific allocation is made in the Empire Marketing Board's publicity expenditure for the advertising of the products of any individual Empire country. The Board's policy is to create a general demand for Empire produce, urging the purchase first of the produce of the home country and then of the produce of the Empire overseas. It is accordingly not possible to apportion the Board's publicity expenditure on any territorial basis.